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Erica H.
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Join date: Feb 6, 2024
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Apr 20, 2025 ∙ 6 min
The Tarpit Trap: Why So Many Haircare Brands Get Stuck (and How to Move Smarter)
Are you building a beauty brand that looks great but won’t move? You might be stuck in a tarpit—an idea that feels exciting but resists traction. In this article, we break down what tarpits look like in the haircare industry, how to spot the red flags, and most importantly, how to get unstuck. Whether you’re just starting out or knee-deep in development, this guide will help you move with clarity and purpose.
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Mar 23, 2025 ∙ 4 min
BEAUTY AT A COST: THE TOXINS IN OUR CULTURE'S HAIR STAPLES
In February, a bombshell study by Consumer Reports confirmed the presence of carcinogens in several popular synthetic hair brands. The...
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Mar 7, 2025 ∙ 2 min
L'OEAL USA DIVESTS FROM CAROL'S DAUGHTER: WHAT'S NEXT?
L'Oréal USA has made the decision to divest from the popular haircare brand Carol's Daughter , which it acquired in 2014. Big news. The...
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